Generation jewelry is crafted from the highest grade, recycled 24 karat gold. Most jewelry today is crafted from 14K (58%), 18K (75%) or, at best, 22K (92%) gold.
We also offer recycled, investment grade silver and 950 platinum. We are working on delivering recycled 999 platinum as well.
Gold: 24k gold does not tarnish or decay. It will shine for decades regardless of how it is stored.
Platinum: Platinum is durable and retains its shine. Follow platinum care guidelines to enjoy your beautiful jewelry.
Silver: We do not coat our silver. We keep it raw intentionally. We want to stay true to our mission of offering you the purest product on the planet. Keeping silver raw also aids potential future metal recycling. Because it is raw, the pure Generation silver will tarnish over time. This is a small problem that you can address easily. You can bring it back to its full shine following traditional silver care and polishing guidelines with materials you already have at home. In fact, it is fun and satisfying to go through the silver maintenance process.
Generation Collection demonstrates that 24k jewelry can be both an enjoyable financial investment today, and an investment in both the wealth and environmental health of future generations. Top quality is a given, but we also prioritize sustainability in everything that we do: from metal sourcing to production to packaging. We craft our pieces from recycled gold, platinum, and silver. Upcycling metals creates a higher-value, investment-grade product. This sourcing method generates significant energy, water, and CO2 emissions savings. Our recycled metals are also completely circular which means they can feed our (or other businesses') metal supply chains for many more cycles. Finally, at the point of purchase, we also enable our customers to fully neutralize their carbon footprint by planting trees. Please read more about our sustainability mission in the "Positive Impact" section below.
Our customers wear their jewelry every day. The fine scratches that real gold shows are a testament to the 24 karat nature of the product. Our customers love that unique 24k look and wear it proudly. The gold is gorgeous and will make an effortless statement.
Here is how you can read the pollution avoidance data in the product descriptions and your legacy tab:
CO2: Recycled metals have a significantly lower carbon impact. You will see how much CO2 you have avoided emitting by purchasing Generation. You will then see the equivalent number of light bulbs this powers or offsets.
Water: Recycled metal production uses less water. You will see how much water you have saved and the average number of people who benefit from the saved water.
Energy: Your recycled precious metals will save a vast amount of energy. Then you can see the number of cell phone charges this offsets.
Circularity: Our metals are 100% recycled and can be fully recycled in the future as well. We can remelt and recraft gorgeous jewelry forever.
What is more beautiful to be remembered by: gold or trees? Because both are an incredible legacy, we decided to offer you both. You can add as many trees as you'd like to your purchase. You will see not only how that completely erases your purchase CO2 impact, but continues to offset CO2 for centuries.
You have the opportunity to buy mangroves, redwoods, or fruit trees. The impact of each is long lasting and will improve many lives.
Mangroves & fruit tree purchases: We will donate all mangrove and fruit tree purchase funds to Health In Harmony (HIH). We have planted trees with them before, and they do excellent work. In the first ten years of HIH's work, illegal logging in the rainforest decreased by 90%, infant mortality dropped by 67%, 194,000 seedlings were planted, and 50,000 acres of forest were regenerated. In addition to enriching human health, the rainforest has experienced a regrowth of more than 52,000 acres. You can be sure that your tree will have the largest impact humanly possible.
Redwood tree purchases: We will donate all redwood tree purchase funds to The Man Who Plants Trees from the Moving the Giants Project.
Our gold, platinum, and silver are upcycled* from end of life jewelry and electronics. Our metal sources use state of the art technology in the extraction process and produce a limited quantity of these top quality metals. We are proud to be supporting this new source of gold so that it becomes the norm.
*upcycle = recycle something to a higher quality good or material
Since your Generation jewelry is made out of 24 karat gold, investment grade platinum and silver, your jewelry will always retain the weight value of the metal it's crafted from. The price will go up and down with the commodity market. However, over the last decades, gold, platinum, and silver have all increased in value and have done incredibly well compared to other traditional investments.
Please note that the item weights (shown in grams online) for each item and specific size are rounded up and down. For instance, an 11.3 gram ring will show up as 11 grams. An 11.5 ring will show up as 12 grams.
Furthermore, each Generation Collection item is handcrafted and finished. Committed to top quality, we have been experimenting with new production technology. None of the new methods deliver the top quality jewelry that we strive to offer to our customers. This is particularly true for the 24k gold items. Because of this, we are currently committed to these traditional production practices. We are open to switching to new methods of production only if they are of equal or better quality.
With traditional casting, crafting, and finishing, the jewelry piece weight fluctuates +/- 10 to 15%. Some customers will receive heavier pieces than others. The item you receive will be within +/- 10 to 15% of the weight shown online.
The weight shown online is the average piece weight. This average is calculated using our 3d design file. We then track all production weights and adjust the averages based on what we learn about each design. Each design is slightly different.
We sell our items based on these averages and do not adjust pricing up or down, post purchase.
With time and volume, we strive to get more precise but ultimate weight precision will be hard to achieve unless we craft really boring designs.
Affirm is a safe alternative to paying with credit cards. Generation offers Affirm monthly payments to provide U.S. customers with an easy way to make purchases with no hidden fees. Affirm is instant financing for online purchases. Customers can pay for items in fixed monthly installments over 3, 6, or 12 months.
All qualified U.S customers can enjoy Affirm, excluding residents of Iowa and West Virginia.
Qualified U.S. customers can enjoy fixed monthly installments over 3 or 6 month terms at 0% APR. Other U.S. customers who do not qualify may still apply and be offered 10-30% APR for 3, 6, or 12 month terms.
Customers also have the option to pay off their entire balance.
To pay with Affirm, you must:
- Be 18 years or older (19 years or older in Alabama or if you’re a ward of the state in Nebraska).
- Not be a resident of Iowa (IA) or West Virginia (WV).
- Provide a valid U.S. or APO/FPO/DPO home address.
- Provide a valid U.S. mobile or VoIP number and agree to receive SMS text messages. The phone account must be registered in your name.
- To verify your identity, provide your full name, email address, date of birth, and the last four digits of your social security number.
You can earn money by referring people to sign up and purchase Generation jewelry.
To refer someone:
Go to your account. Navigate to the "My Credits" tab. Invite people to build their legacy by typing in their e-mail in the "Invite & Earn" window or by sending them your very own Invite Link provided in that tab. Once your friends sign up and start purchasing items, you will receive money for each of their purchases. You can apply those credits to any of your future purchases.
Our Referral Program points change, so you may receive different funds depending on the Referral Program that is live at the time of the referral purchase.
Currently, you can earn:
$5 for referral purchases of $200-$599.
$10 for referral purchases of $600-$999.
$20 for referral purchases over $1000.
All Generation jewelry is crafted upon order. We do this to stay true to our mission and to minimize our collective waste and environmental impact.
Depending on the item and design, please allow 2-3 weeks for your piece to be crafted.
Shipping will be quick unless there are postal (within US) or border clearance (for exports outside of the US) Covid-related delays that are not in our control.
With the current Covid delays, we try very hard for your items to be delivered within 3-4 weeks of your placed order.
We use all major carriers and local courier partners. You will be asked to select a delivery method during checkout.
Generation orders are shipped with insurance via UPS or DHL and require recipient signature. We do not ship to P.O. boxes, mail forwarding companies, or military bases.
US: Orders over $500 enjoy free shipping. Orders below $500 are shipped at a flat rate of $30.
International: We charge $75 for international shipping.
Countries: We currently ship to the locations listed under the "Countries We Are In" section. However, we are expanding quickly and are happy to add more shipping locations, as per customer demand. If you would like to purchase an item from a country that is not currently listed, please email us with the country you're in, and we will do our best to accommodate your request.
By law, we charge the standard sales tax for orders shipped to states in the U.S. Additional import taxes will be charged for all orders shipped outside of the U.S. Please review your country’s tax regulations for further information.
Jewelry Size Guides
Please find a printable ring size guide here.
Please find a printable bracelet size guide here.
Returns, Refunds & Exchanges
Buybacks: Because we price our jewelry based on the price of the metals it's crafted from, any returns, refunds, and exchanges are considered buybacks.
Important note: Please make sure to include your item's Certificate of Authenticity in your return.
Our certified buyback guarantee enables you to return, exchange, or sell your Generation jewelry at any time for its real-time value less a buyback fee. The buyback fee depends on the quality in which the item and its original packaging is received. If the item and packaging is returned in excellent, like new conditions, we charge 10%.
Our investment metals Lifetime Guarantee enables you to exchange or sell your Generation jewelry at any time for its real-time metal value less a 10% buyback fee. The buyback price will equal the real time metal value, which is the daily price of gold, silver, or platinum multiplied by the weight of the item minus 10%.
Your account will be credited upon receipt of your package.
Full refund or merchandise credit request:
If you are not fully satisfied with your order and would like to initiate an exchange or return, please start the process within 7 days of your order receipt date.
Returns for a full refund are subject to a 10% restocking fee off of the total price paid for each item.
If the item has been heavily used, cannot be resold in "as new" condition, needs refinishing, or is not returned in its original packaging, the restocking fee may be higher.
Important note: Please make sure to include your item Certificate of Authenticity and all original packaging.
After 7 days, items will not be accepted for a full refund or merchandise credit. They may be sold back or exchanged through our buyback process for their metal value minus 10%.
Purely non-metal items, such as sustainable leather jewelry organizers, are treated as a traditional purchase. Customers have up to 7 days from the day of their merchandise arrival to initiate a return or exchange. The item should be returned in "as new" condition and original packaging. Upon receipt of the merchandise, we will initiate a price credit or refund minus a 10% restocking fee and shipping charges.
Start a return or exchange:
To initiate a return or exchange, please email us at [email protected]. We will email you back detailed return instructions.
1. Email: Email us that you would like to return or exchange an item. Share the reason why in case we can help.
2. Package: Pack your jewelry in its original packaging to receive the highest possible return amount. Double box the package. Shipping specifications, such as the return address, will be included in your return instructions over email.
3. Certificate of Authenticity: Highly important! Make sure you have included the item(s) Certificate of Authenticity.
You may cancel an order for up to 24 hours after order placement, unless the order has already been shipped.
Countries We Are In
We currently ship to locations within the United States, Canada, Australia, Austria, Finland, France, Germany, Italy, Ireland, Japan, New Zealand, Norway, South Korea, Sweden, Switzerland, and the United Kingdom.
We are happy to add more shipping locations, as per customer demand. If you would like to purchase an item from a country that is not currently listed, please email us with the country you're in, and we will do our best to accommodate your request as quickly as possible.
Accepted Methods of Payment
We accept American Express, Discover, Mastercard, Visa, JCB, Elo, Shop Pay, Apple Pay, Google Pay, and Affirm.
Affirm is only offered to customers in the U.S. (all states, excluding residents of Iowa & West Virginia).