THE FUTURE OF JEWELRY IS HERE

Generation customers are smart. Our jewelry is crafted from investment grade 24 karat gold, platinum & silver. Over the last two decades gold outperformed the S&P500, the US dollar, and in Emerging Markets. 

Generation customers drive positive change. We use recycled gold that saves 99% of the environmental impact. The purest metals possible. 100% circular.

Generation customers know more. They wear the story of their jewelry proudly, as some of the wealthiest people on the planet do. Most people will tell you that gold is soft but we wear our 24k pieces daily, the same way people have done for centuries. Over time the gold will acquire fine scratches: an even 24k signature finish. We find that gorgeous.

Make it yours. Let it shine.

JOIN OUR MISSION

Your recycled jewelry can reduce the fashion industry

carbon footprint by 2%.

Chains

We strive to delight you.

You will feel our commitment to quality and craftsmanship with every piece you wear.

Why Generation?

Sustainable Gold Jewelry. Investment Jewelry.

IT'S NOT JEWELRY, 24K IS AN EXPERIENCE.