Globally, there are clear perceptions of gold as a safe, durable, traditional store of value. As an investment, it plays to these strengths – retail investors buy it to protect wealth and create long term returns. Jewellery buyers treasure it for sentimental reasons and as a reward for success.
75% of Indian investors trust gold more than currencies. This same trust number is 69% for Chinese investors, 60% for US investors and 59% for German investors.
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