The Future of Jewelry: Recycled. Sustainable. Investment Grade.

Turning Waste into Gold

Turning Waste into Gold

It is estimated that recycling one ton of mobile phones could produce on average 130 kg of copper, 3.5 kg of silver, 0.34 kg of gold and 0.14 kg o...

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Generation-Collection. Sustainable Gold Jewelry. Investment Jewelry. Generation Collection. Generation24karat. Sustainable 24 karat. Recycled Gold. Recycled Silver. Recycled Platinum. JB Straubel. Boryana Straubel. Alexandra Jekova. Erica Bello.

Investment Jewelry

In 1915, an ounce of gold cost $488 (in today’s dollars). On May 15, 2020 the same ounce of gold cost $1,751. Over the last 20 years gold investme...

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RECYCLED GOLD IMPACT FACTS

Generation-Collection. Sustainable Gold Jewelry. Investment Jewelry. Generation Collection. Generation24karat. Sustainable 24 karat. Recycled Gold. Recycled Silver. Recycled Platinum. JB Straubel. Boryana Straubel. Alexandra Jekova. Erica Bello.

Energy Savings

For every gram of recycled gold or platinum used, we save the world from wasting  $17 to $43 of electricity (U.S. electricity price range). 1 gram...

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Generation-Collection. Sustainable Gold Jewelry. Investment Jewelry. Generation Collection. Generation24karat. Sustainable 24 karat. Recycled Gold. Recycled Silver. Recycled Platinum. JB Straubel. Boryana Straubel. Alexandra Jekova. Erica Bello.

Water Savings

Recycled gold and platinum avoid 99% of the water waste associated with traditional mining methods. For every gram of recycled gold or platinum us...

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Generation-Collection. Sustainable Gold Jewelry. Investment Jewelry. Generation Collection. Generation24karat. Sustainable 24 karat. Recycled Gold. Recycled Silver. Recycled Platinum. JB Straubel. Boryana Straubel. Alexandra Jekova. Erica Bello.

CO2 Savings

1 gram of mined gold emits ~36 kg of Carbon Dioxide (CO2). Recycled gold and platinum avoid 99% of the CO2 emissions associated with traditional m...

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YOUR POSITIVE IMPACT

Recycled Gold saves 99% of the CO2 impact of mined gold; saves water and energy. You will see the product-specific emissions avoidance numbers below each Generation item.

Wear Generation and lead the next market trend in sustainable fashion.

Your intelligent choices will become your signature, your personal positive impact.

YOUR WEALTH

You are buying jewelry that is good as gold.

Generation jewelry is crafted from investment grade, recycled 24 karat gold, platinum and silver. 

Your jewelry will be worth its weight in gold and platinum forever.

YOUR LEGACY

Your Generation jewelry will help you leave a legacy that will last for centuries.

We aim to not only be a carbon neutral business but provide you with the opportunity to help sequester carbon for hundreds of years. 

In your legacy dashboard you will notice your remaining footprint. You can neutralise it by planting redwoods, mangroves or fruit trees. Your positive impact could last from 300 to thousands of years.

Tree purchase funds will go directly to our afforestation and re-forestation partners.