Effective Date: Oct 30, 2020 (the “Website”) is a website operated by Generation Collection Inc., registered at 2401 Conestoga Drive, Carson City Nevada 89706, USA (“we”, “us”, “our”, “Generation”, “Generation Collection”, “Generation 24k”). Your use of the Website is subject to the following Terms and Conditions (the “Terms and Conditions”). If you have any questions or do not wish to accept our terms, please contact us at [email protected] before using our Website or purchasing any Generation Products.

Effective Date 

Note that we may change our Terms and Conditions at any time by updating this page. You should check this page periodically to ascertain you are satisfied with and happy to accept the changes we have implemented.


Using or accessing this Website and purchasing Products indicates your acceptance of our Terms and Conditions. If you do not accept these Terms and Conditions, please do not continue to use this Website or purchase any Generation Products.

Your Use of the Website

We reserve the right to modify, withdraw, or deny access to this Website at any time.

We may withdraw or deny access to users of the Website at any time should they breach any of the terms contained in these Terms and Conditions.

If you choose a user login and password, or any other piece of information as part of our registration process, you must keep this safe. We are only liable to you for losses you suffer as a result of a breach of these Terms of Use by us. We are not responsible to you for any losses you may incur that are not a foreseeable consequence of us breaching these Terms of Use. Our liability to you will not include any business losses you may incur, including but not limited to lost data or profits, or business interruption.

Information on the Website

The information on the Website is for general informational purposes.

As each Generation Product is unique and many are hand crafted, you accept and agree that there may be a weight fluctuation between 10 to 15% from the advertised weight. 

The real-time values displayed are based on our best estimate of the average piece weight. 

Our intellectual property rights

Any and all of the intellectual property rights including but not limited to trademarks, trade names, copyright, and other rights used or embodied within the Website that are and will remain the sole property of Generation Collection Inc. By using the Website, you hereby accept that Generation Collection Inc. reserves the right to take legal action against you if you breach, or we reasonably believe that you may have breached, this warranty.


Effective Date and Notice

Note that we may change our Terms of Purchase at any time by updating this page. You should check this page periodically to ascertain you are satisfied with and happy to accept the changes we have implemented. Purchasing Generation Products indicates your acceptance of these Terms of Purchase. If you do not accept these Terms of Purchase, please do not purchase Generation Products.

Who Can Purchase from Generation  

You must be over 18 to purchase Products from the Website. We can ship to the currently listed in the FAQ section.

Information about Generation  

Generation offers investment grade, 24 karat gold, platinum and silver jewelry. We also offer non-metal, non-investment grade items. 

Formation of the Contractual Relationship

The contract is formed in the following way:

  • Once you have selected the Products that you wish to purchase, select “Add to Bag” to add the Product to your shopping bag.

  • If this is your first purchase, you will be prompted to create an account. If you already have an account, you will be prompted to log in.

  • Upon creation or signing in to your account, you may check your basket and ensure that delivery details are correct. We take no liability for incorrect shipping details being provided to us. Please ensure all your details are accurate.

  • By completing a purchase within your account, you accept our Generation Terms of Purchase.

  • Upon receiving your order, we will send a confirmation email. This does not mean that your order has been accepted; your order constitutes an offer by you to buy the Product(s).

  • All orders are subject to acceptance by Generation. We are not obliged to accept your order and may, at our discretion, decline to accept your order. 

  • You purchase acknowledges that you enter an obligation to pay for your product in the event that the order is accepted for fulfillment by Generation.


Metal Generation Products are priced according to the item weight. Prices fluctuate based on the metal spot price. As each Generation Product is unique and many are hand crafted.

All payments must be made prior to the dispatch of the Product(s) to you. We will not dispatch the Product(s) until we receive payment in full. Please note it is possible that your card issuer may charge you an online handling or processing fee for which we are not responsible.

For payment by card, all credit and debit cardholders may be subject to authorisation and authentication. If the issuer of your payment card or our service provider refuses to, or does not for any reason authorise or validate the payment, we will not be liable in these circumstances for any delay or non-delivery in respect of the Product(s) which you have ordered.

By providing the relevant information to us, you specifically authorise us to transmit or obtain information about you from third parties from time to time, including but not limited to your name, address, telephone number, debit or credit card details, or credit reports to authenticate your identity and delivery address for the Product(s), validate your payment card, and obtain authorisations for your payments for Product(s).


Please note that the item weights (shown in grams online) for each item and specific size are rounded up and down. For instance, an 11.3 gram ring will show as 11 grams. An 11.5 ring will show up as 12 grams.  

Further, each Generation Collection item is hand crafted and finished. Committed to top quality, we have been experimenting with new production technology. None of the new methods deliver the top quality jewelry that we strive to give to our customers. This is particularly true for the 24k gold items. Because of this, we are currently committed to these traditional production practices. We are open to switching to new methods of production only if they are of equal or better quality.  

With traditional casting, crafting and finishing, the jewelry piece weight fluctuates +/- 10 to 15%. Some customers will receive heavier pieces than others. The item you receive will be within +/- 10 to 15% of the weight shown online.

The weight shown online is the average piece weight. This average is initially based on our 3d design file. We then track all production weights and adjust the averages based on what we learn about each design. Every design is slightly different. 

We sell our items based on these averages and do not adjust pricing up or down, post purchase. 

With time and volume, we strive to get more precise. 

Shipping & Delivery 

Our products are only shipped to residential or business addresses. We aim to deliver Product(s) to you within the disclosed timeframe in accordance with the contract between us. We create most items upon order to reduce waste.

We shall not be liable for any locally imposed goods and services taxes, value added taxes, import duties, or other levies imposed by or at the country of delivery. You shall remain solely responsible for any fees, taxes, or charges associated with delivery of the Product(s) to you over and above the insured shipping service provided by Generation on all orders without charge to you.

Ownership and risk of the Product(s) will pass to you on delivery.

This section does not affect your legal rights.

Lifetime Guarantee

All Generation Products come with a certified lifetime guarantee. Every Generation Product is shipped with a corresponding Certificate of Authenticity. This Certificate of Authenticity guarantees that you purchased a 24 karat Generation piece. If you return an item to Generation without its Certificate of Authenticity, you agree that you will incur an additional assaying fee. 

Products ordered with the Affirm payment method must be paid in full in order to be eligible for the Generation Lifetime Guarantee and to exchange or sell the item.

Redemption and the Chain of Integrity

Generation reserves the right to refuse receipt of any returned piece which is not a Generation Product. By returning a piece to Generation, you accept that you shall be liable for all or any fees applied in relation to the same.

General terms

  • Entire Agreement: These Terms shall constitute the entire agreement between the parties. In the event any provision of these terms shall for any reason be held by a court or any other competent authority to be invalid, that provision, to the extent required, shall be deemed deleted and the remaining provisions shall remain valid and enforceable.

  • Notices: All notices given by you to us must be given in writing to the postal or email address set out at the beginning of these Terms. We may give you notice at either the email or postal address you provide to us when placing an Order.

  • Rights of third parties: A person who is not a party to this Agreement shall not have any rights under or in connection with it.

  • Language: The parties to this Agreement agree that this Agreement and any related document be written in English. The meanings of terms, conditions and representations herein are subject to definitions and interpretations in the English language. Any translation provided may not accurately represent the information in the original English.

  • Market disruption: In the case of market distortion, volatile markets, systems (including third party systems upon which Generation is reliant) being hacked, and market disruption, Generation reserves the right to adjust an order if the metal and currency quotes received from Generation’s data source, when the order was placed, is found to be incorrect. Generation will contact you if an order needs to be adjusted due to incorrect market data, and you may cancel the order if you do not want to trade on the corrected market rate.

  • No Waiver: Our failure to act with respect to a breach by you or others does not waive our right to act with respect to subsequent or similar breaches.

  • Force majeure: Neither party shall be in breach of these Terms nor liable for delay in performing, or failure to perform, any of its obligations under this Agreement if such delay or failure result from events, circumstances or causes beyond its reasonable control. In such circumstances, the affected party shall be entitled to a reasonable extension of the time for performing such obligations.